There’s no two ways about it. If you want to speak the truth or promote actual facts online, you’ll be facing an uphill battle and will need to become proficient with alternative marketing. You won’t get any love from Google, YouTube, Facebook or any of the other big tech giants or mainstream social media platforms. Twitter has always been a haven for shadow banning and censorship, but it appears Elon Musk has put a stop to that, somewhat – which is definitely a great move.
If you want to create content that speaks about and contains truth and facts, you’re going to have to turn to independent social media platforms. As a matter of fact, if you want to read or watch information based on truth, facts and reality – you’ll need to subscribe to the independent, grass roots journalists and news channels.
What Kind of Alternative Marketing Will Help Truth, Freedom and Privacy Advocates?
There are many different kinds of alternative marketing and the definition can be a little bit different, depending who you ask. Alternative marketing generally refers to the use of unconventional marketing techniques and channels to reach and engage with target audiences. These techniques may be used in place of or besides traditional marketing methods, such as advertising in mass media or direct marketing through email or direct mail.
Alternative marketing can take many forms, including guerrilla marketing, experiential marketing, word-of-mouth marketing, and online marketing through social media and other digital channels. The goal of alternative marketing is often to create buzz and generate interest in a product or service in a way that is more personal and engaging than traditional marketing methods. It can also be used to reach specific niches or communities that may not be effectively reached through traditional marketing channels.
Introducing Libre Alternative Marketing
Libre alternative marketing is very similar to guerrilla marketing in that it is a type of unconventional marketing that uses unconventional, low-cost, and creative tactics to promote a product or service. The goal of guerrilla marketing is to create a buzz and generate interest in a product or service in a way that is unexpected and memorable. Libre alternative marketing is the same, except we don’t rely on mainstream social media platforms, agencies or companies.
What Does the Word Libre Mean, in the Context of Alternative Marketing?
Libre is a Spanish word that means “free.” In the context of software or content, “libre” often refers to the freedom to use, modify, and distribute the software or content without restrictions. This is often associated with open source software or content, which is made available under a license that allows users to access, modify, and distribute the source code freely. I have borrowed this concept and applied it to marketing, because a libre-minded marketer will use alternative or even guerrilla marketing tactics to promote, speak freely and disseminate ideas and concepts “without restrictions”. Ideas and speech should be “open source”, so to say. Not restricted by gatekeepers.
Types of “Libre” Alternative Marketing & Strategies
There are many types of alternative marketing strategies for the libre-minded marketer. Many of the known guerrilla marketing tactics can be employed, but we put an emphasis on using non-mainstream platforms and businesses. We avoid our profits being shared by big tech monopolies, so we do not pay them to display or promote our advertising campaigns.
Traditional Guerrilla Marketing: Guerrilla marketing tactics can take many forms, including street performances, flash mobs, graffiti art, and other types of unconventional, attention-getting activities. These tactics are often designed to be unexpected and surprising, and they often rely on the element of surprise to capture the attention of the target audience. Guerrilla marketing can be especially effective for small businesses or startups that have limited budgets for traditional marketing efforts.
Alternative Social Media Marketing: Using social media and online communities to promote a product or service in an interactive and engaging way. We are also happy to pay these independent businesses, because supportign them helps free speech and the expression of ideas to prevail.
Alternative Video Sharing Platforms: Libre alternative marketers use alternative video platforms such as Odysee, Gab TV, Bitchute, Rumble and Brighteon because those platforms don’t censor and restrict the voice of people who have an opinion that’s different from what the mainstream media and social platforms are employed to promote.
Blogging and Website Building: Libre alternative marketers will employ blogging and the creation of websites to help promote the message they’d like to convey with their message,
Word-of-mouth Marketing: Word-of-mouth marketing (WOMM) refers to the promotion of a product or service through recommendations and referrals from satisfied customers. This can take place both online and offline, and it can be an effective way to build trust and credibility for a brand or product.
“Merch” (merchandise): Libre-minded alternative marketers will also create “merch” or merchandise that will help to fund their campaigns and/or operations. This is often done my creating T-shirts, clothing or other materials that will be seen by the pubic with the intention and purpose of instigating conversation – which the libre-minded alternative marketer can use to educate another prospect.
For the rest of his article, I will not continue using the term “Libre Alternative Marketing” as adding the word Libre every time is unnecessary and redundant. Suffice to say that “Libre Alternative Marketing” is just another type of Alternative marketing. For the rest of this article, we’ll simply use the term alternative marketing – except it will be used in the context of libre alternative marketing.
Effective Alternative Marketing Strategies and Ideas
There are many alternative marketing strategies that are known to be effective, depending on the target audience and goals of the marketing campaign.
Experiential marketing: This refers to marketing efforts that create a physical or sensory experience for the target audience. This could include events, demonstrations, pop-up shops, or other interactive experiences that allow customers to engage with a product or service in a hands-on way. This can be an effective way to create a lasting impression and build brand loyalty. Bad Ass Uncle Sam is a great example of experiential marketing for the libre-minded alternative marketer.
Influencer marketing: This involves partnering with popular social media influencers or celebrities to promote a product or service to their followers. This can be an effective way to reach a large audience and build credibility, as consumers are often more likely to trust recommendations from people they follow and admire. Independent social media is full of content creators that are more than willing to “make a deal”. A lot of the time, they’ll cooperate based primarily on principle, not solely on how much money they can make from you.
Personalized marketing: This involves using data and analytics to tailor marketing messages and experiences to individual customers or segments of the target audience. This could include personalized email campaigns, targeted social media ads, or personalized product recommendations based on a customer’s browsing or purchase history. Personalized marketing can be effective at building customer loyalty and increasing conversions. An alternative marketer will need to be careful about which services to utilize, because the really “woke” ones can cancel or suspend your account for the smallest reason. Libre-minded marketers wills tick tot he services of libre-minded businesses.Engagement & Networking: This is one that a lot of people overlook. Not just alternative marketers, but traditional marketers also. One of the quickest ways to create awareness for branding is to engage with your audience. This means taking the time to comment on the posts of fans, followers or subscribers who do not have a large following. One fan that has a relatively small following but is vocal about what you’re promoting can attract a lot more attention to your message than a large company that doesn’t care that you exist – even if you’re paying them to promote for you. I’d rather have a small army of humble fans than to pay a large business to begrudgingly share their time and attention on what I am promoting.